Toyota Yaris - The Yaris Effect

Senti effectum – Feel the effect

Our two protagonists take us on a journey through a pulsating city fully under the spell of and quasi-electrified by the Yaris Effect. The entire European market was our target for this Toyota campaign that, in addition to the classic TV spot, also encompasses product films, stills and a wide range of short formats for social media. And the focus is clear: the new Toyota Yaris Hybrid.