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Toyota - The New Avensis

Our film concentrates on the new Toyota Avensis, its new design and its features, but above all exhibits its DNA, which goes well beyond the scope of the obvious: strength, feeling and character.

Using giant LED walls in various setups, unique reflections are projected onto the paint of the car, lending it an emotional look that is very much its own in both still and moving shots.

The film was conceived as a reveal film for the new Toyota Avensis for the Geneva Motor Show and, along with various cut-down versions, has since become an element of the product's communication strategies.