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Mercedes-Benz - S-Guard - World of finest protection

The nucleus of the idea here was to create a dynamic extended commercial that informs and impresses thanks to a narrative storyline and a voiceover kept to the absolute minimum.

Detail shots more appropriately presented in brochures were intentionally avoided. Above all, the film should convey the simultaneously sublime and soothing sensation that comes from sitting in one of the safest cars in the world.