Mercedes-Benz - Mercedes-Benz Museum & Welt
The new Mercedes-Benz museum has given a worthy home to the brand’s history – and we, in turn, have given the museum a worthy attendant communication.
The film started out as a purely animated film (incidentally, one of the first 3D stereoscopic films), and developed in parallel with the construction site. Each year, new segments charting the construction’s progress were integrated. The end result: a film telling the whole story of the museum and adjacent Mercedes World.