Mercedes-Benz - Dreamcars - SL 1
With a view to generating interest in their “dream cars”, Mercedes-Benz has adopted a unified brand strategy. Coupés, convertibles and roadsters in future will all be marketed under the umbrella term "Dream Cars".
To date, we’ve produced a series of five TV adverts which have also been made available to international markets, as part of the "dream car toolbox".
And there’s more to come!