Mercedes-Benz - Die neue 9G-TRONIC
Here, the goal was to develop a format for explaining the new-generation Mercedes-Benz gearbox that steered away from the usual "product film with voiceover".
We decided to let a senior engineer do the narrating while we accompany him on his well-earned post-project holiday. In flashbacks, he recalls the various development stages and, in an inner monologue, explains the functionality and highlights of the new 9G-TRONIC.
For better comprehension, the gearbox’s most important structural components were also visualised using photorealistic 3D animation.