Mercedes-Benz - A-Klasse - Follow your own star

We developed a product film parallel to the television campaign for the 2nd generation A-Class – several of the film’s vignettes were also adapted into TV adverts.

Urban life, freedom, fun and independence were the themes of both the campaign and the songs, sung by Christina Aguilera.

Over 4 shooting days in Los Angeles, we generated a huge pool of vignettes and driving shots for use in various edits, both for marketing and press communications.