Making-of "The New Avensis"

The idea of animated backgrounds in combination with a studio shoot is nothing new – this sort of execution, however, is one of a kind.

In various setups, each shot was filmed "in camera", in a 10,000 m2 studio with a total of 360 m2 of LED screens, and then only partially enhanced in set extensions. All paint reflections, the interaction between the car and LED effects as well as the changing interior light are the result of the perfect coordination of motion graphics and camera movement.

The making-of gives a peek behind the curtains of our three day shoot in Warsaw.

We are currently overhauling our Making-of clips due to the new data protection regulation.